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We know our program name can be confusing. Especially since we changed things up in 2018!
Capitalization: When using 'efactory' all letters are lowercase. When efactory appears as the first word in a sentence the 'E' may be capitalized. (Example: Efactory resources include business consulting, trainings, and coworking memberships.) We generally try not to begin sentences with the program name to avoid this usage.
What about "The"? We used to refer to ourselves as 'The eFactory.' These days it's just 'efactory.' When possible, the program name should stand alone and not have 'the' attached to it.