PlanIT Impact Hires New CEO to Expand Company Footprint, Continue Market-Leading Innovation

Industry and startup veteran Brett Krug seeks to take the platform to the next level.

Brett Krug Hired as PlanIT Impact CEO

Moving into its next phase of growth, PlanIT Impact has hired a new CEO.

Brett Krug will take the helm in leading day-to-day operations of the building analytics software platform March 1.  Krug has a long history with startups and innovation. An architectural engineer, he was co-founder and CEO of a national design-build engineering company that completed the first LEED Platinum project in St. Louis, as well as the World’s First Living Building, the Tyson Living Learning Center for Washington University St. Louis, among many other sustainable pioneering projects. Krug was instrumental in building relationships with national clients in this role and oversaw the company’s sales and marketing strategy, strategic planning and culture-building before selling his equity share in 2019. Most recently, he served as National Director of Innovation for BKD CPAs and Advisors, where he developed the BKD Edge innovation department and authored the company’s first provisional software patent.

PlanIT Impact Founder and Chief Sustainability Officer Dominique Davison said, as an industry and startup veteran, Krug was the perfect choice.

“Brett’s experience, focus and energy will be invaluable in taking PlanIT Impact to the next level,” Davison said. “Having a partner who knows our industry as well as how to navigate the next steps in scaling a startup will accelerate our already rapid growth. We’re fortunate to be able to tap Brett’s unique skill set, and I look forward to working closely with him and the entire PlanIT team as we seek to provide more value to a growing number of industries.”

Krug will be based in Springfield’s efactory and work to build on recent momentum:

– Platform updates PI Regenerate, PI Adapt and PI Recapture. The new features expand utility for customers seeking sustainability and cost-savings projections.

– PI Blocks, a feature allowing data centers to benefit from the platform’s modeling for reaching performance goals.

– Davison’s tenure as a 2020 fellow in the Pipeline Innovators program.

The new CEO looks forward to his role in expanding the company and its influence in creating a carbon-neutral built environment.

“We are at an interesting environmental and societal intersection. Our clients and investors wisely recognize environmental sustainability as one of the greatest challenges of humanity, but also one of the biggest opportunities for value creation for society. I’m excited to lead PlanIT Impact on its mission to reduce carbon emissions and water use by removing barriers to efficiency and sustainability in the designed and built environment. There’s no better time than now, particularly in the wake of the Biden Administration’s push for a clean energy revolution that puts the United States on an irreversible path to a net-zero economy by 2050, to show architects, engineers, property managers, institutional real estate investors, data centers and a host of other verticals how cost-effective sustainability can be,” Krug said.

Brett Krug
Photo Credit: Laura Hocking

About PlanIT Impact

PlanIT Impact is a fast-growing Midwest-based startup that has raised more than $1.7 million in funding and is a Missouri Technology Corporation IDEA Fund portfolio company. The software platform helps architects, engineers, property managers and building owners efficiently find cost-benefit insights to maximize energy, stormwater, water and transportation savings in construction and renovation projects. 

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