- Date published
Tailoring your marketing message
Everyone has their own unique passions and preferences. While some consumers prioritize emotional connections and brand experiences when making purchases, others focus on practical factors like price, quality and utility.
Lance Coffman, business consultant, reminds clients to keep their target audience in mind when forming a marketing message. What interests them? What problems do they face and how does your product/service fulfill their needs?
“Social media allows us to micro-target people, and you need to make sure that the message is very clear to the person that you’re trying to reach.”
Coffman advises against casting too wide a net and focusing on what truly resonates with your audience.
Prioritize finding common ground; your content should strike a balance between consumer preferences and your expertise. This way, you have much better chances at adding value that attracts new and existing customers.
“I often get the question of ‘how do I go viral?’ And no, I can’t tell you that. Nobody can tell you that.” Coffman says.
But when you’re intentional with your marketing, you’re much closer to living out that dream.
Coffman earned his MBA from Missouri State University and spent some years working with an agency as the online marketing director. He’s also dedicated over 7 years helping clients build marketing strategies and has developed tools that can assist with finding the perfect message.
Schedule a consultation to start growing your customer base.
