CloudPano Announces Partnership with Realtor.com

The immersive virtual tour application will allow home buyers to experience a home without having to step foot inside.

CloudPano Announces Partnership with Realtor.com

CloudPano is excited to announce that the virtual tour application has directly integrated with realtor.com, launching an exciting partnership to provide additional 3D tour options for home shoppers. As part of this integration, real estate agents can now upload tours from CloudPano directly to listings on realtor.com.

Virtual home tours have been on the rise for several years now, and the COVID-19 pandemic has only emphasized the importance of this technology and accelerated its adoption. Virtual experiences are in demand among home buyers and sellers alike: buyers consistently prefer listings with immersive content like 3D tours, and sellers are looking for pros who know how to leverage virtual technology to get more eyes on and “inside” their home without having to physically open their doors to countless prospects.

“We are thrilled to integrate our virtual tour platform with Realtor.com. Realtor.com was a great partner to work with in developing the integration, and now anyone can get their property listed in 360 for free and with just a smartphone. CloudPano continues to grow our staff, our user base, and our partnerships at a rapid pace – ensuring that we will remain a dominant leader in 360. Exciting things ahead!”

Clayton Rothschild
Co-Founder, Leader of Product & Teams,
CloudPano

“Concerns around the pandemic certainly heightened the demand for 3D tours, as many home shoppers wanted to explore the home but didn’t feel comfortable visiting in person. However, they are more than just a COVID solution, they are now an important option for consumers during their home buying journey,” said Rachel Morley, Chief Product Officer, Realtor.com.

CloudPano also leverages smartphone cameras which enable quick scanning and cost less than solutions that require specialized equipment. By providing agents with low-cost, easy-to-use options, CloudPano will help realtor.com increase the accessibility and availability of 3D tours on the platform. And while the pandemic accelerated virtual tour adoption — at the peak of the lockdowns, listings with virtual tours received 17% more views per property — that momentum has continued. In December, listings with 3D tours on realtor.com were up 227% since the pandemic began in March.

About CloudPano

CloudPano is the industry leader in immersive tours – equipping sales professionals with the tools needed to effectively capture and share engaging virtual tours. The platform is utilized across a wide range of industries – including colleges offering tours to prospective students, RV dealerships giving shoppers a glimpse inside new models, and of course real estate pros looking to sell properties. 

The technology can be tailored for anything a business is selling, and the platform makes it easy for users to shoot and publish in just a few clicks. Users can create fully branded, 360 degree tours with no coding experience – and they can do it from their smartphone in five minutes or less.

Once each space is captured, users drag and drop images and set an initial view for each scene in one click. Tours can be customized with logos and branding, hotspots can be added to teleport between scenes, and the experience can be enhanced with soundscapes, customized floor plans and more. When it’s time to share to a website CloudPano makes publishing easy, using a code-based link that can be easily embedded into any website. The platform also supports live video and chat capabilities, so sales professionals can walk prospects through spaces, answer questions and more in real-time.

Today CloudPano has more than 70,000 tours on the platform and empowers more than 21,000 entrepreneurs, photographers and real estate brokers to create world-class virtual tours. With co-founders based at the efactory in Springfield, MO and in Houston, TX, CloudPano is the best software platform for publishing virtual tours.