Missouri SBDC at MSU Adds Two Additional Course Project Opportunities

Giving businesses fresh insights while providing MSU students with real-world business experience.

Pairing Your Business with Local Students

At the efactory and Missouri SBDC at MSU we believe in the power of experiential learning and real-world experiences. We enjoy any opportunity to engage with students and are excited to announce that the Missouri SBDC at MSU is adding two new course projects this fall.

Course project partnerships give businesses fresh insights while providing MSU students with real-world business experience. Projects for this fall include two new projects with Missouri State’s Accounting department along with Marketing and Industrial & Organizational Psychology.

Learn More About Project Opportunities Available This Fall


Do you have financial data, and aren’t sure what it means or what you could be doing better? Our Accounting projects include:

– Capital budgeting and cash flow analysis
– Creation or improvement of internal reporting mechanisms
– Establishing balanced scorecard metrics
– Using regression tools to develop reporting and/or predictive analytics

Industrial & Organizational Psychology 

Are you looking to grow your workforce and engage more with your employees?  In business, your workforce is your most essential and valuable asset.  We work with two different graduate program courses on business projects.

Employee selection:  Students can work with a company to develop, review or enhance their employee selection process. They can take a deep dive into job analysis and position descriptions helping to ensure your selection process is enabling you to hire the best candidates.  

Survey development:  Engage with your employees by working with students to develop surveys to gather employee feedback and input.  Students will develop, deploy and analyze the survey results. Types of surveys include: employee engagement, safety, work environment, or job analysis.


Need fresh ideas to reach more customers? Our Advertising project pairs your business with MSU Advertising & Promotions classes to create a multi-channel advertising campaign. Students develop clear customer personas and explore marketing strategies tailored to the target customer.  Mock flyers, radio/tv commercials, and social media posts are developed for a business to use, replicate and/or enhance. 

Let Us Know You're Interested in a Project

There is no cost to participate in these course projects. Those who participate should be prepared to meet with the students at the beginning of the semester, be available for ongoing communication via phone or email as questions arise, and attend a final presentation for students to present their recommendations.

Let us know your business is interested in participating in a course project by submitting the form below. Submission deadline for the fall semester is August 20, 2021.