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Kylie Cassady’s Journey to Project Manager of the Year
Leading with Heart and Creativity: Kylie Cassady of 2oddballs Creative
When it comes to leading with both heart and strategy, Kylie Cassady is a natural. As co-founder of 2oddballs Creative, she’s built a career on connection, collaboration, and creative problem-solving. These qualities that recently earned her the title of Project Manager of the Year at the Springfield Tech Council’s Excellence in Tech Awards.
“It was such an honor,” Kylie shared. “But what made it even more special was that my team nominated me without telling me. That kind of support means everything.”
Kylie’s journey to entrepreneurship began in 2016. That’s when she and her business partner, Gabriel, packed their bags for Taiwan to teach English. Navigating life in a new country taught them how to communicate, adapt, and work as a team. Skills that proved to be invaluable when they decided to start a business of their own.
After returning home, an unexpected website project sparked an idea. With Kylie’s background in advertising and promotions and Gabriel’s in public relations, they launched 2oddballs Creative, a digital marketing agency built on authenticity and trust.
Finding a Home Base
When the pair discovered efactory and Missouri SBDC at MSU, they immediately felt at home.
“We loved the energy the first time we walked in,” Kylie said. “There’s just something about being surrounded by people who are chasing big ideas.”
From their first cozy office downstairs to a larger space upstairs, 2oddballs has grown alongside other innovative companies within the efactory community.
Staying Human in a Digital World
As technology continues to evolve, Kylie believes the future of marketing lies in balancing innovation with empathy.
“We’re embracing AI and automation,” she said, “but what really sets us apart is the human connection behind it all.”
2oddballs has managed large-scale campaigns for clients like Vital Farms and the U.S. Navy, while maintaining a focus on genuine relationships.
For Kylie, that mix of strategy and sincerity defines who they are and makes being an “oddball” something to be proud of.