- Date published
We’re excited to introduce Falconite Marketing, one of the newer faces in the efactory family — and they’re already making waves in the digital marketing world.
Co-founded by Austin Smalley, Falconite Marketing was born from a simple but powerful philosophy: honesty and transparency in everything they do. After experiencing the worlds of real estate and corporate marketing, Austin saw a gap in the industry. He saw that too many firms overpromised and under-communicated. Falconite’s mission is to change that.
Austin, originally from Green Forest, Arkansas, brings a small-town work ethic and big-picture marketing expertise to Springfield. He earned his business degree with a marketing minor from the University of Arkansas, and in 2024 he took the leap into entrepreneurship.
“You can measure literally everything you do,” Austin says. “It’s about finding what works for a specific business — no gimmicks, no guarantees, just real results.”
Falconite offers a full suite of digital services — social media management, SEO, website design, and graphic design — tailored to each client’s goals. Their client base ranges from transportation and home services to national brands, but they’re passionate about growing locally too. To support that, they offer small business pricing to help local companies access top-tier marketing.
Since joining efactory, Falconite has embraced the collaborative energy of the space. Austin says having a professional environment to meet clients and connect with other entrepreneurs has been a game-changer — from coffee chats at The Perch to spontaneous networking moments that spark partnerships.
Now, as Falconite continues to grow, Austin is focused on building deeper roots in the Springfield community.