Words that sell: Crafting your winning marketing message

Consultant Corner with Lance Coffman

Tailoring your marketing message Everyone has their own unique passions and preferences. While some consumers prioritize emotional connections and brand experiences when making purchases, others focus on practical factors like price, quality and utility. Lance Coffman, business consultant, reminds clients to keep their target audience in mind when forming a marketing message. What interests them? What […]

How student employment fosters relationships in the community

Students connecting with professor

Making an impact What do you remember about the first job you ever had? No matter your experience, you probably walked away with skills that set you up for success in every job to come. It also might have reassured you about what you want in a career…or maybe what you don’t want. Either way, […]

Sandpiper Landing Inn Awarded $10,000 Backing Small Businesses Enhancement Grant through American Express and Main Street America.

Owners of Sandpiper Landing Inn

Small businesses have the ability to personalize their image more than your typical chain. Sometimes that includes your beloved pet becoming your mascot. Sandpiper Landing Inn’s Chinese Shar-pei, Piper, establishes the family-friendly atmosphere. Her talent for greeting guests at the door instantly sets the tone for a warm and inviting stay, making guests feel right […]

Vroom Solar selected for AFWERX award to aid in powering military bases

Vroom solar team stands next to solar kit

Bringing solar to everyone There’s a moment every founder cherishes: finally saying, “I made it.” Luke Phelps, founder and CEO of Vroom Solar, wasn’t just dreaming – he was building it. Electricity transformed history. But for too many, it remains a distant resource. Phelps, driven by the desire to make electricity more accessible, created Vroom […]