How Elevate Helps CEOs Navigate the Challenges of Scaling

Preparing for strategic expansion through Elevate.
Words that sell: Crafting your winning marketing message

Tailoring your marketing message Everyone has their own unique passions and preferences. While some consumers prioritize emotional connections and brand experiences when making purchases, others focus on practical factors like price, quality and utility. Lance Coffman, business consultant, reminds clients to keep their target audience in mind when forming a marketing message. What interests them? What […]
Developing a quicker, more personal (& exciting) Connection

It’s straight outta sci-fi.
MSU’s efactory receives Physical Infrastructure Grant from Missouri Technology Corporation

Grant will help efactory support businesses and employers in region.
Gabriel Cassady flexes his expertise through “Mortality, Machines, and Magic Words.”

Learning to embrace change We’re in the wild west of artificial intelligence & everyone seems to be in a race to create the next big thing. With the technology being so new to our world, it’s likely you lean one way or another: You’re open & excited about the idea of something making life easier, […]
How student employment fosters relationships in the community

Making an impact What do you remember about the first job you ever had? No matter your experience, you probably walked away with skills that set you up for success in every job to come. It also might have reassured you about what you want in a career…or maybe what you don’t want. Either way, […]
Consultant Corner: De-mystifying the financials

Starting or scaling a business? Get top tips for understanding your financials statements.
Entrepreneurs rejoice: MTC grants $200K to efactory to establish regional node in southwest Missouri

Springfield Area Chamber of Commerce and the Joplin Area Chamber of Commerce join efactory in building innovation-friendly region.
Sandpiper Landing Inn Awarded $10,000 Backing Small Businesses Enhancement Grant through American Express and Main Street America.

Small businesses have the ability to personalize their image more than your typical chain. Sometimes that includes your beloved pet becoming your mascot. Sandpiper Landing Inn’s Chinese Shar-pei, Piper, establishes the family-friendly atmosphere. Her talent for greeting guests at the door instantly sets the tone for a warm and inviting stay, making guests feel right […]
Vroom Solar selected for AFWERX award to aid in powering military bases

Bringing solar to everyone There’s a moment every founder cherishes: finally saying, “I made it.” Luke Phelps, founder and CEO of Vroom Solar, wasn’t just dreaming – he was building it. Electricity transformed history. But for too many, it remains a distant resource. Phelps, driven by the desire to make electricity more accessible, created Vroom […]