Words that sell: Crafting your winning marketing message

Consultant Corner with Lance Coffman

Tailoring your marketing message Everyone has their own unique passions and preferences. While some consumers prioritize emotional connections and brand experiences when making purchases, others focus on practical factors like price, quality and utility. Lance Coffman, business consultant, reminds clients to keep their target audience in mind when forming a marketing message. What interests them? What […]

U.S. Bank Empowers Early-Stage Businesses Through Boot Camp Program

U.S. Bank presents at boot camp.

In the Early-Stage Business Boot Camp, we’re delivering high-quality content to new and prospective business owners – and identifying amazing partners with expertise to empower the participants. That’s why we are so excited that Timothy Oetting and Rees Cowherd, business banking managers at U.S. Bank, served as guest speakers May 2 (Bolivar) and May 7 […]