Join the MarCom Team – Two New Roles That Pack a Big Punch
Our marketing team is looking for two experienced, content-creation lovers, who are ready to make some noise about efactory’s programs! If you’re passionate about web best practices and leading trends, these roles are for you.
Words that sell: Crafting your winning marketing message
Tailoring your marketing message Everyone has their own unique passions and preferences. While some consumers prioritize emotional connections and brand experiences when making purchases, others focus on practical factors like price, quality and utility. Lance Coffman, business consultant, reminds clients to keep their target audience in mind when forming a marketing message. What interests them? What […]