Connection with Your Brand logo, Missouri State William H. Darr College of Agriculture logo, University of Central Missouri Department of Agriculture, and Missouri Agricultural and Small Business Development Authority logo

Telling Your Value-Added Product Story – Connecting with Customers! – Springfield

Just starting out as a business or have been in business for decades this workshop will assist you as an Agriculture Food and Product Producer to enhance your digital communications and marketing skills! Join us at one of four locations to gain hands-on tips and tricks to creating effective communication and marking materials regardless of your direct-to-consumer sales experience. Topics covered throughout the course include:

  • How to set goals, budgets and expectations related to marketing plans
  • Creating simple and low-cost marketing strategies
  • Marketing brand and design basics
  • Enhancing your communication through digital and print marketing.
  • Telling your value-added story to consumers

Participants are encouraged to bring their own laptop or tablet as you will be given time to create working drafts of the different topic areas covered. In addition, you will be given access to an array of templates and examples to help take your business to the next level.

Participants will be provided lunch and given time to network with other agriculture food and product producers. There is no cost to participate but participants are asked to pre-register.

This workshop was developed by Missouri State University Darr College of Agriculture and University of Central Missouri Department of Agriculture as a part of the Missouri Agriculture and Small Business Development Authority’s (MASBDA) Show-Me Entrepreneurial Grants for Agriculture (SEGA).

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Jun 13 2024


10:00 am - 3:00 pm

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MSU Darr Agriculture Center
2401 S Kansas Expwy, Springfield, MO 65807


Missouri State Darr College of Agriculture
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