Springfield native Nicki Donnelson is a communications and marketing professional who believes in the power of clear messaging to open doors and create connections. Since 2008, she has been part of Missouri State University’s full-time staff, and in 2023 she joined the efactory team, where she promotes programs and services that support businesses and accelerate talent development in the region.
Nicki’s professional journey has included roles as a strategist, media relations professional, crisis communicator, content marketer, special events manager, and project manager. Early in her career, she also worked for a small business — an experience that gave her first-hand appreciation for the grit, creativity, and determination it takes to grow and thrive in that space.
Guided by her top CliftonStrengths, Empathy, Communication, Positivity, Connectedness, and Developer, Nicki is passionate about identifying the unique value in people, organizations, and ideas, then sharing those gems with audiences in ways that resonate.
She earned both her Bachelor of Science in Marketing and Master of Business Administration from Missouri State University.
Outside of work, Nicki is an enthusiastic cheerleader for her two sons, an avid traveler who delights in discovering new cultures (and foods), and a devoted fan of live theatre.
