Compatio Transforms Ecommerce Landscape with Smart Recommendation System

September 2, 2020Featured, Members, News

Compatio Transforms Ecommerce Landscape with Smart Recommendation System


Transforming Ecommerce

Have you ever bought one thing, but had difficulty figuring out which things go with it? Most of the things we use each day are actually a combination of products, accessories, and components that come together to create a solution. For many of us, finding these perfect combinations for our bicycling, fishing, or other equipment is daunting.

Compatio is focused on making complex products in any industry easier to buy online. Take fly fishing, for example. A fly fishing outfit is complex and there are thousands of products a customer could buy that may or may not work well together. If they were in a physical store, a customer may be able to find a salesperson with extensive knowledge and the ability to point them in the right direction.

Stores pride themselves on the experience they provide on the shop floor, but that same 1:1 customer service experience is incredibly difficult to bring to life online. Thousands more customers can visit an online store, it’s open every minute of the day, and competitors are always just a click away. Online stores selling complex products will have to think very differently to handle the coming ecommerce wave.

Compatio’s XRS, or Expert Recommendation System, solves this dilemma for merchants and customers alike. For customers there’s no more guessing about which item is right for their needs, and they’re less likely to need to make a return. Product returns cost retailers from 7-15% of their revenue each year. If that can be reduced by even a fraction, it directly improves their bottom line.

Helping Retailers Improve the Ecommerce Experience

The coronavirus pandemic has presented retailers with a myriad of challenges. Many brick and mortar shops pivoted to online sales, but discovered the expertise held by shop owners and sales floor associates doesn’t translate neatly to an online experience. Chatbots and customer service phone lines fail to scale and don’t serve customers efficiently.

In order to get the right product into customers’ hands, retailers need a smart recommendation system that helps shoppers find exactly what they’re looking for. Compatio’s smart recommendation system does just that.

Today XRS is live and in use in the fly fishing industry, but the potential applications for Compatio’s technology are far reaching. The outdoor recreation industry alone presents a massive opportunity for an improved online experience and increased sales.

“Compatio is responding to what looks to us to be an impending perfect storm. First, ecommerce has exploded this year – retailers have done extremely well, especially those that focus on gear that helps people get out and away from the crowds. But that’s a double-edged sword because there is always a shakeout. That’s coming, even though it doesn’t look like it right now. At the same time, product expertise has not made the leap to digital. That friendly, knowledgeable person behind the counter does not exist on the typical ecommerce site”, said Tim Baynes, Compatio founder and CEO.

“Customers will demand more from their online experience, and those retailers who can nail that experience will ultimately prevail. And finally, ecommerce platforms currently aren’t designed to sell multi-product solutions: they sell individual products. So it’s really hard to find just the right gear, put it together into a personalized solution, and buy it. Compatio was built from the ground up to solve that problem.”

About Compatio

Compatio is a software platform that makes it easy for customers to find products that go together. Whether it’s finding the perfect crank set for your bicycle or a high-end lens for your specialty camera, Compatio turns compatibility from a research project into a click.

Compatio is an efactory accelerator portfolio company and private office client at the efactory. Headquartered in Springfield, Missouri, founder Tim Baynes leads a team distributed across Missouri, California, Ireland, and India.

Meet a New Member: Leadership Springfield Joins the efactory

September 1, 2020Featured, Members, News

Meet a New Member: Leadership Springfield Joins the efactory

Welcoming New Members

There’s nothing better than watching people pursue their passions. Part of what we think makes the efactory so special is the mix of companies and individuals working under the same roof on things they believe in. And when there’s a new organization added to the mix? That’s even better!

Learn more about our newest member, Leadership Springfield, and their important work to propel our community forward.

About Leadership Springfield

Leadership Springfield is a community leadership organization that seeks to inspire, develop, and connect leaders to serve the Springfield community. The organization facilitates community leadership programs for area professionals of all ages as well as local students, unlocking potential and equipping participants to meet needs in our community.

Through a strengths-based approach, Leadership Springfield programs build professional leadership development skills and increase community engagement. Leadership Springfield programs include the Signature Class, Academy Class, and Access Class.

As a member of the national Association of Leadership Programs, Leadership Springfield uses a community leadership framework model that provides program participants with tools to frame ideas, mobilize resources, and build social capital. With an alumni network of more than 2,000 graduates, Leadership Springfield has produced more than three decades of alumni members who are making lasting impacts across the Springfield community.

Connecting Our Community

Here at the efactory we’re all about connecting people for the greater good, so we’re thrilled to have Leadership Springfield as the newest member of our coworking space. Their mission supports everything we believe in – that Springfield is a special place full of people positioned to make a difference. 

If you’re looking for space to work on something you believe in, drop us a line. We offer private offices for startups and flexible coworking memberships that include plenty of great perks.

carGO Partners with Missouri State University to Launch “MSU On the Go”

August 18, 2020Featured, Members, News

carGO Partners with Missouri State University to Launch “MSU On the Go”

The new app provides students, faculty, and staff access to on-campus restaurants, options for ordering ahead, getting delivery, and more.

MSU On the Go

Missouri State University has been hard at work preparing for a successful fall semester, and part of that important work includes forming new partnerships to provide new services and increased options to students, faculty, and staff.

One of these exciting new partnerships involves efactory client carGO. The on-demand ride and delivery service has announced a new program, MSU On the Go.

MSU on the GO is the only mobile app that gives Missouri State University students, faculty, and staff access to on-campus restaurants and options for ordering ahead, getting delivery and spending Dining Dollars on their purchases.

Student delivery runners will be stationed inside the Plaster Student Union and will bring on-campus restaurant orders directly to users anywhere on Missouri State University grounds.

These new options will allow students, faculty, and staff more flexibility than ever before in choosing when, where, and how to access dining options on campus. Missouri State University’s campus restaurants include Panda Express, Freddy’s, Subway and Einstein’s Bagels.

App users can also order from more than 80 off-campus restaurants and can request ride share services through the app. Ride share services and orders from off-campus restaurants cannot be paid for with MSU Dining Dollars. 

To celebrate the beginning of a new semester, app users will receive free delivery from on- and off-campus restaurants with every order placed using MSU On the Go through September 7, 2020.

MSU On the Go features

About carGO

carGO is a Missouri-based transportation network company committed to providing comprehensive on-demand delivery and ride services to underserved, mid-tier cities throughout the U.S. carGO launched in Cape Girardeau, Missouri, in 2017, expanded in 2018 to serve Poplar Bluff, Missouri, and expanded again in 2019 to serve Springfield, Missouri.

Unlike similar services, carGO is homegrown, customer-driven, and operates a local network operations center and office in every market the company serves. carGO is an efactory member company.

Hearo Technologies & The Arc of the Ozarks Launch Pilot Program

July 13, 2020Featured, Members, News

Hearo Technologies & The Arc of the Ozarks Launch Pilot Program

Hearo Technologies & The Arc of the Ozarks have launched a pilot program designed to use Hearo’s remote technology to increase the independence of individuals who receive intellectual and/or developmental disability services.

Using Technology to Increase Independence

Two organizations with ties to the efactory are coming together to find new and innovative ways of delivering care to Missourians.

Hearo Technologies and The Arc of the Ozarks have announced a new pilot program that leverages cutting-edge technology to provide support to individuals with intellectual or developmental disabilities. The program focuses on a remote support monitoring system that enables The Arc of the Ozarks to provide patient care while decreasing the physical presence of direct support staff in the home, therefore increasing patient independence.

Hearo’s technology is being piloted to provide patients with medication reminders and remote communication with staff, as well as safety sensors on doors and windows.

“Technology will have an incredible impact on our mission over the next several years. I firmly believe The Arc of the Ozarks will find innovative ways to further realize its mission by leveraging technology to enhance independence in the lives of the individuals we are so fortunate to serve,” said Tim Dygon, Executive Vice President at The Arc of the Ozarks.

While the program is not intended to replace the need for direct support staffing, the use of technology allows for increased efficiencies. Staff members may support multiple homes simultaneously while cost savings can be retained and reallocated to other areas or programs.

Missouri as a Model

Missouri was designated as a “Technology First State” by the Missouri Department of Mental Health in February of 2019. This designation encourages service providers and funders to evaluate technology first as an option when supporting individuals who need intellectual or developmental disability services (I/DD) instead of the traditional direct support staffing model.

These technologies are not a fit for all Missourians with assistance needs, but offer an exciting and effective means of increasing independence for individuals who qualify.

Pilot programs like this will allow The Arc of the Ozarks to increase independence for individuals, address workforce challenges, increase efficiency, and more.

About Hearo Technologies

Hearo Technologies is an efactory client company based in Springfield, Missouri. Founded in 2018, Hearo is an assistive technology company that helps individuals achieve a greater level of independence in any setting with powerful remote supports for organizations supporting those with intellectual and developmental disabilities.

Hearo Technologies acquired Eagle Speak, an efactory accelerator portfolio company, in early 2019.

About The Arc of the Ozarks

The Arc of the Ozarks serves individuals with a variety of disabilities. Services include residential, education, dual diagnosis, medically fragile, day habilitation, therapeutic recreation, advocacy, autism services, employment and psychological counseling. The Arc of the Ozarks is a proud member of the efactory’s corporate partner program.

CellARide Announces Collaboration with National Safety Council

June 24, 2020Featured, Members, News

CellARide Announces Collaboration with National Safety Council

The CellARide team is excited to announce a new collaboration with the National Safety Council. The former efactory tenant will integrate their award winning My Car Recall concierge platform with the National Safety Council’s Check To Protect program.

MyCarRecall logo

CellARide Integrates MyCarRecall with National Program

The National Safety Council (NSC) and CellARide, a Springfield-based automotive tech firm, have announced a collaboration for a first-of-its-kind Vehicle Recall Concierge Platform as part of the Check to Protect safety initiative. The platform simplifies the recall repair process, enabling consumers to identify and stay up-to-date on vehicle safety recalls via text message through CellARide’s proprietary platform, MyCarRecall.

Vehicle owners can use the platform by texting RECALL to 99724 to receive English-language communications or REVISA to 99724 to receive Spanish-language communications. Users will be supported through the process by a concierge who can use a photo of the driver’s license plate to verify their recall status, find the closest dealership, and explain how to get their vehicle repaired.

“This technology will make it easier for vehicle owners to check their recall status and takes just a few moments to use,” said Kelly Nantel, vice president of communications and advocacy at National Safety Council. “Please check your vehicle in order to protect the loved ones who ride with you – and if you do have an open recall, make sure to schedule a free repair.”

Check to Protect

Check To Protect, a National Safety Council program, is a national campaign started in 2017 which encourages drivers to check the recall status of their vehicle and have open safety recalls fixed immediately. Fiat Chrysler Automobiles, Ford Motor Company, General Motors, Nissan North America and Volvo Car USA are key program partners supporting this effort to increase consumer awareness of recall repairs.

“Vehicle safety recalls have sadly become par for the course these days,” said Josh Holstein, Founder/CEO of CellARide. “The issue is not only notifying the affected owners, but also providing support to help owners understand the process and complete the repair. That’s why we are proud to partner with the National Safety Council and the Check To Protect coalition to help solve this issue.”

About the National Safety Council

The National Safety Council is a nonprofit organization whose mission is to eliminate preventable deaths at work, in homes and communities, and on the road through leadership, research, education and advocacy.

Founded in 1913 and chartered by Congress, NSC advances this mission by partnering with businesses, government agencies, elected officials and the public in areas where we can make the most impact. 

About CellARide

CellARide has been a pioneer in the automotive marketing tech space for almost a decade. Located in Springfield, Missouri, CellARide focuses on being the expert in automotive marketing technology, while partnering with local, regional and national agencies and manufacturers to help enhance vehicle sales and increase recall completion rates through mobile messaging.

CellARide was one of the first incubator clients at the efactory when our doors opened in 2013 and graduated into their own office space in 2018. The company has received strategic investments from the Missouri Technology Corporation and has also participated in St. Louis-based Capital Innovators accelerator program.

Local Entrepreneurs Create MyKee Key Finder

June 10, 2020Featured, Members, News

Local Entrepreneurs Create MyKee Key Finder

We really mean it when we say the efactory is a special place. It’s a place where dreamers, doers and innovators come every day to build their big ideas. And with so many smart, creative people in one building there’s bound to be exciting collaborations and partnerships.

Meet MyKee

The latest efam collaboration is MyKee, a GPS-based Bluetooth locator for anything you may frequently misplace. The locator can easily be attached to keys, luggage and other items.

After you’ve paired the MyKee with your phone the attached item’s location will automatically save if and when the MyKee token disconnects from your phone. That means the next time you’re unsure of an item’s whereabouts you’ll be able to pinpoint exactly where it was when it was last connected to your phone.

You may have seen other Bluetooth trackers before, but it’s important to know they aren’t all created equal. The MyKee Bluetooth tracker has been put to the test against the best GPS systems on the market and has emerged as one of the most accurate key finders you can buy.

The awesome tracking isn’t the only differentiator.

Other finders ring once and stop. MyKee rings until you stop it.

Other finders ring at a lower volume. MyKee’s ringer is louder than most other finders.

Other finders only use audio to help you find your item. MyKee glows with a blue light to provide a visual aid rather than audio alone.

Bringing Entrepreneurs Together

Seth Kitchen
Marquett Burton
Scott Harned

MyKee was developed by Seth Kitchen and Marquett Burton, who met during Cohort 4 of the efactory accelerator program in the summer of 2019.

Kitchen is the founder of Collaboator, a platform designed to bring musicians together for virtual collaboration. Burton is the founder of Fletch, an ed-tech company that streamlines attendance tracking. Both Collaboarator and Fletch are efactory portfolio companies.

MyKee is live and available for purchase on as well as Amazon. When it came to getting the product added to and successfully launched on Amazon, MyKee worked with another another efactory member, Amazon expert Scott Harned with Buffalo Brands.

JVIC & CoxHealth Collaborate to Create Critical Supplies

March 20, 2020Featured, Members, News

JVIC & CoxHealth Collaborate to Create Critical Supplies

The global COVID-19 pandemic has hospitals around the world looking for new ways to keep patients and healthcare professionals safe.

While supplies of personal protective equipment (PPE) run short around the world, Missouri State University’s Jordan Valley Innovation Center (JVIC) has opened its doors to help. The innovation center has been working closely with CoxHealth to create PPE for healthcare workers using 3D-printing and laser-cutting technology.

From Prototype to Production

With the COVID-19 situation changing rapidly, it was important that the concept could be executed quickly. This impressive collaboration saw concepts move from initial idea to production in less than two days.

Scott Rogers, system director of Performance Integration and Innovation at CoxHealth wears a PPE prototype inside JVIC on March 18, 2020

“Challenges like COVID-19 cause organizations to look outside the box to find solutions, which is what we’re doing to help provide PPE for our local healthcare workers,” says Scott Rogers, system director of Performance Integration and Innovation at CoxHealth. “This is an exciting development that we hope will make a real difference for our staff and other health systems across the country and around the world.”

View the full video from CoxHealth on YouTube.

Prototyping Personal Protective Equipment

Using examples of existing PPE, JVIC Research Technician Jon Keeth identified a way to cut and provide the plastic face shields. CoxHealth leadership worked alongside Keeth to develop a design that would use existing and readily available PPE parts. After designing and printing nose pieces on 3D printers and laser cutting the plastic face shields, the pieces were assembled with the existing PPE parts for a finished and reusable face shield.

Each component of the shield can be taken apart and replaced separately, making them both efficient and easy to supply. In addition, each component can be cleaned thoroughly according the hospital’s stringent guidelines and used again.

“We are pleased to be able to answer the call and assist CoxHealth solve an immediate problem related to COVID-19,” said Allen Kunkel, Associate Vice President for Economic Development and Director of the Jordan Valley Innovation Center at Missouri State University. “I am proud that we were able to step up so quickly to design a solution with the CoxHealth team that will meet their needs, and can also be shared with other healthcare systems across the nation.”

Photos of the Jordan Valley Innovation Center and Research Technician Jon Keeth. Photos courtesy of Starboard & Port.

A Commitment to Innovation

Laying the groundwork for innovation and continuous improvement is no easy task. It’s one thing to be nimble and pivot quickly if you’re a startup. It’s another thing entirely if you’re an organization made up of more than 12,000 people in one of the most heavily regulated industries in the country.

The challenge doesn’t dissuade CoxHealth. Their leadership remains committed – in terms of time, money, and energy – to continuous improvement and rapid innovation. We witness it firsthand through our ongoing partnership on corporate innovation events and the Springfield Entrepreneurial & Innovation Network.

“We have been purposeful about innovation at CoxHealth. It’s very fulfilling that, thanks to this groundwork, we are at a place to help keep our employees – and many other healthcare professionals – safe,” says Rogers.

While it feels like a lifetime ago now, it was only a few months ago when they blew us away at the fifth annual CoxHealth Innovation Accelerator.

Improving Access for All

The foundation of the shields was created using supplies most hospitals already have on hand. Other pieces required partnering with the innovation center for materials, which was supported by JVIC affiliate Brewer Science.

While this work has been done right here in Springfield, Missouri, CoxHealth intends to share the designs with interested health systems around the world.

In times like these, it’s comforting to know you have a worldwide leader in healthcare in your backyard.

Missouri-Made Product on the Front Line in the Fight Against Coronavirus

March 16, 2020Featured, Members, News

Missouri-Made Product on the Front Line in the Fight Against Coronavirus

As global Coronavirus cases surge, nations lockdown, and travel decreases, StepNpull global sales explode.


Springfield-Based StepNpull Leads the Fight Against Coronavirus

A Springfield-based company that aims to reduce the spread of germs and increase accessibly has seen interest and sales surge exponentially in the wake of the global coronavirus pandemic.

StepNpull, a foot-operated door opener that mounts to the bottom of bathroom and interior doors, has seen steady growth since it was invented by founders Mike Sewell, Ron Ely, and Kelly Coddington in 2007.

We’re proud to call the StepNpull team members of the efactory family. The team moved into an office here in the building shortly after we first opened our doors. Since growing up and out into the community we’ve been cheering them on with both hands in the air, since their genius product leaves both hands free.

Responding to COVID-19

However, nothing could have prepared them for the spike in demand as the COVID-19 virus has traveled beyond Wuhan, China to the rest of Asia, Europe, Africa, The Americas, Eastern Mediterranean, and Western Pacific nations.

Before the global pandemic, the product had already made it into offices of big names like Boeing, Coca-Cola, Ford, Facebook, Google, Walmart, St. Jude Research Hospital, NASA, and six branches of the U.S. Military.

In response to the COVID-19 outbreak, government agencies, healthcare facilities, tech giants, and universities have scrambled to create more sanitary facilities. Organizations that have flocked to the StepNpull innovation include The University of Iowa, Central Florida, California Santa Barbara, Syracuse, and Clemson University. Major companies include The Spaceship Company, Bayer, Nissan, Wawa, and Walgreens.

StepNpull door openers have also recently been installed in the Missouri Capitol building in Jefferson City, Missouri

Meeting Increased Demand with a Missouri-Made Product

“We have been hit with an overwhelming amount of demand for the product. It’s everything you dream of as a small business owner, but we need to make sure we are responding accordingly. We have looked at every part of our supply chain and we’re ramping up manufacturing to thousands of units a day in coordination with Missouri-based manufacturer.” says co-owner Mike Sewell.

The Missouri and American-made product is viewed as a cost-effective and simple solution that can be quickly implemented to prevent the spread of germs and increase accessibility in public facilities.

StepNpull is made from 70% recycled aluminum and can be installed onto any commercial door in five minutes.

“The social media response to our product has been the most interesting. People are tweeting to companies, to Piers Morgan, and even to the President, demanding the installation of StepNpull in all public facilities. Someone even started a petition to install our product in every McDonald’s location.” says Digital Marketing Manager Nick Simmonds.

Luckily for StepNpull, the team was thinking ahead. Before the outbreak, owners had established relationships with distribution partners in The United Kingdom, Slovenia, Australia, Hong Kong, and South Africa.

All distributors are also seeing increased interest and sales due to the global implications of the COVID-19 virus.

Contact StepNpull

If you’re still opening your doors with your hands, place an order for a StepNpull today.

For more information visit or For interviews, call Digital Marketing Manager Nick Simmonds at (618) 719-4472. Find products videos and more on YouTube.

The very best of Demo Day: Cohort 4

August 12, 2019Members, News

The very best of Demo Day: Cohort 4

Maybe you couldn’t make the event. Or maybe you just want to feel the excitement again. We’ve rounded up the highlights from Demo Day at the efactory.

Cohort 4

Our accelerator program is a critical piece of our efforts to support entrepreneurship and innovation in southwest Missouri. The five companies in Cohort 4 were selected from hundreds of applicants to be part of our transformative 13-week program.

They’ve had a busy summer. Presentations, expert sessions, office hours and more have led to this. They’re ready to take things to the next level and we can’t wait to watch it happen.

Their success is Springfield’s success. At the efactory, we believe Springfield is the place where dreams really do come true. We believe in hard work, determination, collaboration, and good ideas. Community is who we are. Forward is where we’re going.


Collaboarator founder Seth Kitchen

Musicians have it tough. They have to stick out in a crowd, find people to work with, and frequently see their profits squeezed by distributors and middlemen.

Collaboarator is changing all of that. The social media platform makes it easy for music artists to find one another, gain exposure, and get paid.

It’s Live

Founder Seth Kitchen recently graduated from the University of Missouri – Rolla with an engineering degree and has been hard at work developing the app. He was excited to share that it’s ready for download on Andoid, Windows, and iOS. Get to it!

And People Are Into It

Musicians from around the world are already using (and loving) the app. founder Tim Baynes

Ever bought one thing, but couldn’t figure out which things go with it? Most of the things we use each day are actually a combination of products, accessories, and components that come together to create a solution. is a software platform that makes it easy for customers to find products that go together. Whether it’s finding the perfect crank set for your bicycle or a high-end lens for your specialty camera, turns compatibility from a research project into a click.

Show Me the Money

A great idea and solid team are only two parts of the equation. To truly build and scale a company, you need capital. founder Tim Baynes has been working on that. We’re thrilled to share that during the accelerator program he closed a $900,000 round of investment. That brings’s total non-founder investment to $1.25 million.

It’s Ready for Dealers makes it easy for dealers to cross-sell more effectively. And it’s ready for them! They’re starting with a focus on the bicycling industry, and bike dealers can start using the Expert Recommendation System (XRS) Magento plugin today.


Fletch founder Marquett Burton

It turns out actually going to class plays a major role in student success. But tracking attendance? It can be a huge burden for instructors, students, and the institution.

Fletch is an effortless technology that takes attendance without instructors or students lifting a finger. The Bluetooth-based approach respects privacy, requires next to nothing from the user, and opens up massive opportunities outside of education.

Revenue is Real

Folks are loving Fletch’s technology. Marquett Burton shared that they’ve passed more than $100,000 in revenue and landed some major clients during the accelerator program. Working with groups like DeVry University, the University of Akron, and the University of Arizona is just the start.

Thank You, Next

It’s not only about attendance. Fletch is ready to tackle everything from making sure students are on the right school bus to helping manufacturing facilities track equipment. The Fletch Dot is their latest innovation, with a quarter-sized beacon that can be attached to just about anything.


ModBox founder Justin Cardoza

It’s 2019 and our skies are full of flying robots. And while drones are super cool, owning and operating one comes with a lot of work. Professionals and hobbyists spend tons of time packing and unpacking their kits to keep things charged, organized, and ready to go.

ModBox has built the world’s first smart case for drones. Developed for pilots by pilots, it’s packed with features like internal charging and backup power, SD card readers/organizers, built-in monitor mounts, and more.

They’re Lining Up

Drone owners are eager to get their hands on a case. ModBox is planning to launch later this year, and they’ve already got a waitlist of pilots worth $30,000 in pre-sales.

This is Just the Beginning

Drones are only the beginning. Imagine smart cases for tools used by construction crews. Smart cases for audio equipment used by musicians. If it’s stored in box, ModBox can improve it.


Optikal founder SueAnn Hollowell and Norman Stuart III

Life is expensive! And one out of every two millennials is living paycheck to paycheck. This financial hardship means they sacrifice things like eye care, putting their vision at risk.

Optikal is a subscription box that makes eye care affordable. It breaks down the upfront cost of an eye exam, one year’s supply of contacts, contact care supplies, and backup glasses into monthly payments.

Partners are in Place

Optikal has landed a partnership with OnSight, a workplace vision program that brings eye exams directly into the workplace. Working with another company that’s equally determined to disrupt the eye care market sets Optikal up for optimum success.

Customer Loyalty

Optikal already has paying customers, and they’re sticking with the service. The team is proud of their 1.3% churn rate and has plans in place to keep it low.

efactory celebrates two recent client graduations

May 9, 2019Members, News

efactory celebrates two recent client graduations

Beyond Creative and Vault Innovation exit incubator.

Beyond Creative
Vault Innovation

Clients on the move

It’s no secret that efactory clients are awesome. This crowd is always up to something, whether it’s creating virtual reality training programs or being nominated for community awards.

And the latest news? Two clients are on the move! We’re excited to celebrate the graduations of Beyond Creative and Vault Innovation. Read on to learn more about the two teams and what’s next for them.

Beyond Creative

Beyond Creative is a visual design studio focused on creating dynamic solutions for clients. The team specializes in video, branding, design, and web-based work.

Being here in the building means they’ve rubbed elbows with and done creative work for plenty of fellow efactory clients, including Added Innovation and Manly Cans. They even produced our efactory video!

The team has also worked with the likes of Prime Trucking, Dynamic DNA, and Biz 417.

Vault Innovation

Vault Innovation is a Chicago-based team of entrepreneurs, designers, and developers. While the bulk of the team is located in the Windy City, Vault also has a presence in Springfield, MO and Denver, CO.

Vault’s Springfield team moved into the efactory in September 2017 with just three folks. The group has since grown to 11. There are plans in place to grow the Springfield team even more, so it’s time for a new home.

The group is headed out of the efactory and into a new office in downtown Springfield. We hear it even has windows! (Spoiler alert: We have some windows of our soon coming soon. Stay tuned.)

A History of Success

While saying goodbye can be hard, it’s ultimately our goal for clients to outgrow the efactory and take up residence elsewhere in Springfield. Beyond Creative and Vault Innovation are in good company as efactory alums.

Some other recent efactory graduates include:

Ceramex North America
ESM Technologies
Manly Cans
Managed Financial Networks
Wide Open Networks

Are you next?

If you’re ready to take your business to the next level, we’re ready to help. Get in touch to learn more about private offices, coworking memberships, business consulting and more.

Springfield Small Business Week: Hopapops

May 6, 2019Members, News

Celebrating #SGFSmallBiz Week with Hopapops

We’re highlighting great local businesses as part of Springfield Small Business Week.

Hopapops snack food packages

It’s Springfield Small Business Week! We’re celebrating all week long with free coworking and great events. We’re also shining a spotlight on some of our favorite small businesses.

Here at the efactory we’re honored to be home base for more than 40 great companies, including the hottest new snack trend, Hopapops. Read on for our Q&A with founder Jeff Brinkhoff.

The snacktime secret: Hopapops

What is Hopapops?

Hopapops is our brand of the lotus seed. The lotus seed originates in Northern India and Southeast Asia. It is packed with nutrients and has been used for centuries for its medicinal properties.

Hopapops are lotus seeds that have been popped, roasted, and seasoned. The product is similar in texture and appearance to popcorn, but without the hull. The popped seeds are gluten-free and have more nutritional value including vitamins, minerals, fiber, and protein than traditional popcorn.

We launched three flavors (White Cheddar, Mango Habanero, and Coconut) at the Natural Products Expo West show in March, and are currently working to get into retailers and distributors nationwide.

Hopapops_ White Cheddar Lotus Seeds
Hopapops have been featured in several food industry publications as well as TrendHunter.

What are some of the struggles that come with being a business owner?

One of the hardest aspects of being a business owner is cash flow. Cash is king in start-ups. Disciplining yourself and separating the “needs” from the “wants” is a must when building a business.

What’s a lesson that you have learned the hard way in regards to business?

Making assumptions when there is data available to validate your ideas.

What’s the best part about being an entrepreneur in Springfield, MO?

There is a lot of support from the community, universities, and programs like the efactory. There are also a lot of seasoned business professionals in and around Springfield.

Springfield Small Business Week

Springfield Small Business Week is part of the National Small Business Week and is designed to recognize small business owners and entrepreneurs in Springfield, MO.

More than half of Americans either own or work for a small business, and they create almost two out of every three new jobs in the U.S. each year.

The efactory is proud to serve small business owners and prospective entrepreneurs through office space, coworking memberships, ongoing trainings, and business consultation in cooperation with the Small Business Development Center and Management Development Institute.

Springfield Small Business Week: Calibrate Digital Marketing

May 6, 2019Members, News

Celebrating #SGFSmallBiz Week with Calibrate Digital Marketing

We’re highlighting great local businesses as part of Springfield Small Business Week.

Calibrate Digital Marketing meeting
Calibrate Digital Marketing helps small business owners optimize their websites and convert leads into paying customers.

It’s Springfield Small Business Week! We’re celebrating all week long with free coworking and great events. We’re also shining a spotlight on some of our favorite small businesses.

Here at the efactory we’re honored to be home base for more than 40 great companies, including Calibrate Digital Marketing. Read on for our Q&A with founder Brian Ash.

Meet Calibrate Digital Marketing

What does Calibrate Digital Marketing do?

Calibrate Digital Marketing is a full service digital marketing agency. We help our clients show up early and often when people are searching for their type of business online, even if they don’t know our clients exist yet.

We also help our clients put their best foot forward and give a great first impression of their business whenever someone visits their website. This helps our clients turn more of those visitors into paying customers.

What’s your best advice for entrepreneurs who are just starting out?

Develop a business plan that you can ease into. Keep your startup costs and monthly expenses low.

Give yourself plenty of time to grow your business without the pressure of having to make a big loan payment or cover a massive payroll each month. This will relieve some of the pressure that comes with keeping the doors open right out of the gate.

What’s the best part about being an entrepreneur in Springfield, MO?

Calibrate Digital Marketing SEO Springfield MO

“Springfield is big enough to have a healthy client base, but small enough that you can still make a splash if you play your cards right.”

What have been some of the best resources Calibrate Digital Marketing has taken advantage of as a small business?

Moving into the efactory gave us instant credibility without breaking the bank.

There’s a great synergy from being around other smart people growing their own tech-related businesses.

Springfield Small Business Week

Springfield Small Business Week is part of the National Small Business Week, which is designed to recognize small business owners and entrepreneurs in Springfield, MO.

More than half of Americans either own or work for a small business, and they create almost two out of every three new jobs in the U.S. each year.

The efactory is proud to serve small business owners and prospective entrepreneurs through office space, coworking memberships, ongoing trainings, and business consultation in cooperation with the Small Business Development Center and Management Development Institute.