Compatio Raises Seed Round, Brings Total Investment to $2.4 Million

February 10, 2021Members, News

Compatio Raises Seed Round and Brings Total Investment to $2.4 Million

The Springfield-based Intelligent Commerce platform that accelerates online purchases recently completed a $1.5M seed financing round.

Compatio, the Intelligent Commerce platform that moves the in-person customer experience (UX) online, today announced it has completed a $1.5 million Seed Round of financing. With participation from both existing and new investors, a $250,000 investment from the Missouri Technology Corporation (MTC) was the catalyst to attract the final investment to close the round. The round was led by Kurt Hellweg, former CEO of American Dehydrated Foods.

Compatio participated in the Springfield-based efactory 2019 accelerator, which was instrumental in helping build Compatio’s investor network. This investment adds to Compatio’s $900,000 Pre-Seed Round, bringing total funding since launching the development of its revolutionary knowledge -based commerce platform to $2.4 million. The funds will help the company aggressively expand its sales and marketing efforts, as well as broaden and accelerate product development.

“Ecommerce was growing at a rapid pace and the COVID-19 pandemic accelerated that growth. However, many retailers selling products that include multiple components have failed to create an effective online user experience, limiting their ability to take advantage of ecommerce opportunities,” said Kurt, Hellweg, lead investor, “We are excited about Compatio’s solution as it recreates a personal user experience in an ecommerce environment.”

Compatio’s Knowledge-based Commerce Suite provides an Intelligent Customer Experience® that accelerates online purchases. This increases retailer revenues through analytics-driven matching of components to create an optimal final product, precision cross-selling, decreases costs due to returns, and improves customer satisfaction. Buyers, whether consumers or corporate, enjoy a faster, more seamless purchasing experience. Compatio’s technology understands the compatibility relationships between products, and between products and services, enabling a B2B buyer or consumer to discover and buy the correct product solution that precisely fits their needs.

“In today’s multi-channel retail marketplace, retailers of all sizes must move quickly to create a personalized eCommerce experience. Consumers and corporate buyers will continue to rethink the retailers they work with and those that focus on selling a holistic solution versus a series of products will win out,” said Tim Baynes, CEO and Founder of Compatio. “Retailers can not only increase sales and improve customer loyalty, they can increase margins. Our retailers are seeing several hundred percent ROI within just weeks of implementing our system.”

Tim Baynes, Compatio CEO & Founder

About Compatio

Based in Springfield, Missouri, Compatio is building the world’s first Knowledge-Based Commerce platform, and the only digital commerce platform engineered specifically to sell complete solutions and not just products. Tim Baynes, Compatio’s Founder and CEO, is globally recognized for his expertise in product configuration, a.k.a. CPQ or configure-price-quote systems. He has designed, implemented and led project teams for these systems at Fortune 100 companies worldwide. 

About Missouri Technology Corporation

The Missouri Technology Corporation is a public-private partnership created by the Missouri General Assembly to promote entrepreneurship and foster the growth of new and emerging high-tech companies. Its mission is to provide leadership and make strategic investments that help entrepreneurs create and grow technology-based Missouri businesses. 

Keep Up With Compatio

Find the latest news from Compatio and follow along on Facebook and Twitter.

Recent Press:
StreetInsider – Feb. 8, 2021
GlobalNewswire – Feb. 8, 2021

Kingdom Playgrounds Collaborates with TV show The Fixers

February 4, 2021Members, News

Kingdom Playgrounds Collaborates with TV Show "The Fixers"

The efactory member provided playground equipment for the recent episode filmed in Pine Bluff, Arkansas

Kingdom Playgrounds Collaborates with The Fixers & TOPPS in Pine Bluff, Arkansas Episode

If you’re wondering what to watch on TV tonight, let us make a suggestion. Check out the most recent episode of The Fixers, featuring equipment from efactory member Kingdom Playgrounds.

The Fixers is a one-hour high-stakes reality series in which an “A-team” of experienced builders travel around the world, working tirelessly with communities to complete life-changing projects for people in need.

The most recent episode was shot in Pine Bluff, Arkansas where the crew partnered with Teaching Our People’s Priorities with Service (TOPPS), a program dedicated to providing hot meals and a safe space for children after school. The Fixers find the TOPPS facility in need of an overhaul and install a new kitchen, build a learning lab, level floors, and build a new playground.

That’s where Kingdom Playgrounds comes in. Founder Sam Nichols said “We were able to collaborate with The Fixers to provide the playground for this project at TOPPS in Pine Bluff, AR. It was such a blessing to be a part of this awesome project in a community that really needed some help.” 

Double Jump Media Outgrows the efactory

December 11, 2020Members, News

Double Jump Media Graduates from efactory Incubator

Learn what the video production house has been up to since outgrowing their office at the efactory.

Double Jump Media Moves Up & Out

The efactory is a special place. It’s a hub for entrepreneurs and innovators – and being here provides a front-row seat to what some of the most exciting companies in our region are working on. One of those companies is Double Jump Media – founded in 2014 and having had a presence at the efactory since 2016. Over those four years Ben Clayton and members of his team have flexed and grown through many of our spaces, including stints in coworking, small offices, and some of our largest private spaces. Through it all we’ve watched the company grow and build a portfolio of work for domestic and international clients, including Wal-Mart, Forbes, and Dairy Farmers of America. 

And while they were making great use of nearly 900 square feet of office space at the efactory earlier this year, the time had come for something bigger. Something way bigger. This fall the team of seven moved up and out into a 3,750 square foot space just outside downtown. The new location includes 10 private offices, a conference room, and studio space.

Office locations may have changed, but Double Jump’s commitment to clients remains the same. The team has had a busy year developing videos for clients across the country, including a project for a COVID-related Kickstarter that helped the client raise over $300,000 on the crowd-funding platform. 

Thermbot is an innovative thermometer that has been featured in publications such as CNET , International Business Times, and British national newspaper The Times. Double Jump Media was approached by the Brooklyn company in June to help produce a video for their campaign which launched in late July 2020. Thermbot’s original campaign goal was $18,000, which was fully funded within the first seven hours of the Kickstarter going live.

Thermbot was particularly interested in the creative spin that Double Jump could put on their pre-existing, straightforward script. Founder and CEO of Double Jump, Ben Clayton, noted that this is part of what draws clients from all over the world to his company. 

“What we were able to accomplish in partnership with Thermbot shows that the midwest filmmakers can play with the ‘big boys’ on the coasts. The cost of living here helps to keep our pricing lower than our competitors’ in bigger cities, but more and more we see clients realizing that that doesn’t mean we sacrifice on the creative or the quality. In fact, it can mean just the opposite.”

– Ben Clayton,
Founder & CEO of Double Jump Media

Ben Clayton

Double Jump Media Gives Back

The team at Double Jump Media is also preparing to roll out a new internship program in partnership with the Geek Foundation, focusing on furthering film education for women and minorities in Springfield.

This program will assist in creating a space for hands-on, real-world knowledge about video production and technology. It will also provide paid internships at Double Jump Media for those in the program. The team is stoked to partner with a female-led and minority-focused nonprofit to make a difference in Springfield.  

Successful Exits

Saying goodbye is hard, but ultimately it’s our goal for clients to outgrow the efactory. Double Jump Media is in good company as efactory alums. Other recent efactory graduates include Added Innovation, Botix Automation, and Hearo Technologies.

Are you next?

If you’re ready to take your business to the next level, we’re ready to help. Get in touch to learn more about private offices, coworking memberships, and more.

Kingdom Retailers Launches New Outdoor Recreation Platform

October 27, 2020Members, News

Kingdom Retailers Launches New Outdoor Recreation Platform

A New Solution for Outdoor Recreation

Our clients are constantly innovating to develop new solutions. We love to see new products developed, new markets entered, and new brands launched. Today we’re excited to celebrate the launch of Kingdom Rec, the newest addition to Kingdom Retailers’ family of brands.

There’s never been a better time to get outside and enjoy some fresh air. And Kingdom Rec has everything you need to take your outdoor adventures to the next level. From camping and hiking to fishing and archery – with over 180 brands like Bushnell, Leupold, Wenzel, Kuuma, and Ravin – Kingdom Rec has the products you need for any outdoor adventure.

A Commitment to Customer Service

Kingdom Retailers prides themselves on outstanding customer service and a high level of integrity across their family of brands. All customer service is handled by local, in-house staff, meaning the person you talk to knows the products, brands, and purchasing process on a level not found at today’s big box stores.

Outdoor Adventures in the Ozarks

The Ozarks are rich with outdoor experiences. It’s no surprise to see lots of great startups in this space, including efactory accelerator portfolio company Easy Access Hunts and 2019 Pitch Contest participant 37 North Expeditions. So the next time you book a hunting excursion, plan a hike, or just want to get outside – be sure to grab your gear from Kingdom Rec.

Compatio Transforms Ecommerce Landscape with Smart Recommendation System

September 2, 2020Featured, Members, News

Compatio Transforms Ecommerce Landscape with Smart Recommendation System


Transforming Ecommerce

Have you ever bought one thing, but had difficulty figuring out which things go with it? Most of the things we use each day are actually a combination of products, accessories, and components that come together to create a solution. For many of us, finding these perfect combinations for our bicycling, fishing, or other equipment is daunting.

Compatio is focused on making complex products in any industry easier to buy online. Take fly fishing, for example. A fly fishing outfit is complex and there are thousands of products a customer could buy that may or may not work well together. If they were in a physical store, a customer may be able to find a salesperson with extensive knowledge and the ability to point them in the right direction.

Stores pride themselves on the experience they provide on the shop floor, but that same 1:1 customer service experience is incredibly difficult to bring to life online. Thousands more customers can visit an online store, it’s open every minute of the day, and competitors are always just a click away. Online stores selling complex products will have to think very differently to handle the coming ecommerce wave.

Compatio’s XRS, or Expert Recommendation System, solves this dilemma for merchants and customers alike. For customers there’s no more guessing about which item is right for their needs, and they’re less likely to need to make a return. Product returns cost retailers from 7-15% of their revenue each year. If that can be reduced by even a fraction, it directly improves their bottom line.

Helping Retailers Improve the Ecommerce Experience

The coronavirus pandemic has presented retailers with a myriad of challenges. Many brick and mortar shops pivoted to online sales, but discovered the expertise held by shop owners and sales floor associates doesn’t translate neatly to an online experience. Chatbots and customer service phone lines fail to scale and don’t serve customers efficiently.

In order to get the right product into customers’ hands, retailers need a smart recommendation system that helps shoppers find exactly what they’re looking for. Compatio’s smart recommendation system does just that.

Today XRS is live and in use in the fly fishing industry, but the potential applications for Compatio’s technology are far reaching. The outdoor recreation industry alone presents a massive opportunity for an improved online experience and increased sales.

“Compatio is responding to what looks to us to be an impending perfect storm. First, ecommerce has exploded this year – retailers have done extremely well, especially those that focus on gear that helps people get out and away from the crowds. But that’s a double-edged sword because there is always a shakeout. That’s coming, even though it doesn’t look like it right now. At the same time, product expertise has not made the leap to digital. That friendly, knowledgeable person behind the counter does not exist on the typical ecommerce site”, said Tim Baynes, Compatio founder and CEO.

“Customers will demand more from their online experience, and those retailers who can nail that experience will ultimately prevail. And finally, ecommerce platforms currently aren’t designed to sell multi-product solutions: they sell individual products. So it’s really hard to find just the right gear, put it together into a personalized solution, and buy it. Compatio was built from the ground up to solve that problem.”

About Compatio

Compatio is a software platform that makes it easy for customers to find products that go together. Whether it’s finding the perfect crank set for your bicycle or a high-end lens for your specialty camera, Compatio turns compatibility from a research project into a click.

Compatio is an efactory accelerator portfolio company and private office client at the efactory. Headquartered in Springfield, Missouri, founder Tim Baynes leads a team distributed across Missouri, California, Ireland, and India.

Meet a New Member: Leadership Springfield Joins the efactory

September 1, 2020Featured, Members, News

Meet a New Member: Leadership Springfield Joins the efactory

Welcoming New Members

There’s nothing better than watching people pursue their passions. Part of what we think makes the efactory so special is the mix of companies and individuals working under the same roof on things they believe in. And when there’s a new organization added to the mix? That’s even better!

Learn more about our newest member, Leadership Springfield, and their important work to propel our community forward.

About Leadership Springfield

Leadership Springfield is a community leadership organization that seeks to inspire, develop, and connect leaders to serve the Springfield community. The organization facilitates community leadership programs for area professionals of all ages as well as local students, unlocking potential and equipping participants to meet needs in our community.

Through a strengths-based approach, Leadership Springfield programs build professional leadership development skills and increase community engagement. Leadership Springfield programs include the Signature Class, Academy Class, and Access Class.

As a member of the national Association of Leadership Programs, Leadership Springfield uses a community leadership framework model that provides program participants with tools to frame ideas, mobilize resources, and build social capital. With an alumni network of more than 2,000 graduates, Leadership Springfield has produced more than three decades of alumni members who are making lasting impacts across the Springfield community.

Connecting Our Community

Here at the efactory we’re all about connecting people for the greater good, so we’re thrilled to have Leadership Springfield as the newest member of our coworking space. Their mission supports everything we believe in – that Springfield is a special place full of people positioned to make a difference. 

If you’re looking for space to work on something you believe in, drop us a line. We offer private offices for startups and flexible coworking memberships that include plenty of great perks.

carGO Partners with Missouri State University to Launch “MSU On the Go”

August 18, 2020Featured, Members, News

carGO Partners with Missouri State University to Launch “MSU On the Go”

The new app provides students, faculty, and staff access to on-campus restaurants, options for ordering ahead, getting delivery, and more.

MSU On the Go

Missouri State University has been hard at work preparing for a successful fall semester, and part of that important work includes forming new partnerships to provide new services and increased options to students, faculty, and staff.

One of these exciting new partnerships involves efactory client carGO. The on-demand ride and delivery service has announced a new program, MSU On the Go.

MSU on the GO is the only mobile app that gives Missouri State University students, faculty, and staff access to on-campus restaurants and options for ordering ahead, getting delivery and spending Dining Dollars on their purchases.

Student delivery runners will be stationed inside the Plaster Student Union and will bring on-campus restaurant orders directly to users anywhere on Missouri State University grounds.

These new options will allow students, faculty, and staff more flexibility than ever before in choosing when, where, and how to access dining options on campus. Missouri State University’s campus restaurants include Panda Express, Freddy’s, Subway and Einstein’s Bagels.

App users can also order from more than 80 off-campus restaurants and can request ride share services through the app. Ride share services and orders from off-campus restaurants cannot be paid for with MSU Dining Dollars. 

To celebrate the beginning of a new semester, app users will receive free delivery from on- and off-campus restaurants with every order placed using MSU On the Go through September 7, 2020.

About carGO

carGO is a Missouri-based transportation network company committed to providing comprehensive on-demand delivery and ride services to underserved, mid-tier cities throughout the U.S. carGO launched in Cape Girardeau, Missouri, in 2017, expanded in 2018 to serve Poplar Bluff, Missouri, and expanded again in 2019 to serve Springfield, Missouri.

Unlike similar services, carGO is homegrown, customer-driven, and operates a local network operations center and office in every market the company serves. carGO is an efactory member company.

Hearo Technologies & The Arc of the Ozarks Launch Pilot Program

July 13, 2020Featured, Members, News

Hearo Technologies & The Arc of the Ozarks Launch Pilot Program

Hearo Technologies & The Arc of the Ozarks have launched a pilot program designed to use Hearo’s remote technology to increase the independence of individuals who receive intellectual and/or developmental disability services.

Using Technology to Increase Independence

Two organizations with ties to the efactory are coming together to find new and innovative ways of delivering care to Missourians.

Hearo Technologies and The Arc of the Ozarks have announced a new pilot program that leverages cutting-edge technology to provide support to individuals with intellectual or developmental disabilities. The program focuses on a remote support monitoring system that enables The Arc of the Ozarks to provide patient care while decreasing the physical presence of direct support staff in the home, therefore increasing patient independence.

Hearo’s technology is being piloted to provide patients with medication reminders and remote communication with staff, as well as safety sensors on doors and windows.

“Technology will have an incredible impact on our mission over the next several years. I firmly believe The Arc of the Ozarks will find innovative ways to further realize its mission by leveraging technology to enhance independence in the lives of the individuals we are so fortunate to serve,” said Tim Dygon, Executive Vice President at The Arc of the Ozarks.

While the program is not intended to replace the need for direct support staffing, the use of technology allows for increased efficiencies. Staff members may support multiple homes simultaneously while cost savings can be retained and reallocated to other areas or programs.

Missouri as a Model

Missouri was designated as a “Technology First State” by the Missouri Department of Mental Health in February of 2019. This designation encourages service providers and funders to evaluate technology first as an option when supporting individuals who need intellectual or developmental disability services (I/DD) instead of the traditional direct support staffing model.

These technologies are not a fit for all Missourians with assistance needs, but offer an exciting and effective means of increasing independence for individuals who qualify.

Pilot programs like this will allow The Arc of the Ozarks to increase independence for individuals, address workforce challenges, increase efficiency, and more.

About Hearo Technologies

Hearo Technologies is an efactory client company based in Springfield, Missouri. Founded in 2018, Hearo is an assistive technology company that helps individuals achieve a greater level of independence in any setting with powerful remote supports for organizations supporting those with intellectual and developmental disabilities.

Hearo Technologies acquired Eagle Speak, an efactory accelerator portfolio company, in early 2019.

About The Arc of the Ozarks

The Arc of the Ozarks serves individuals with a variety of disabilities. Services include residential, education, dual diagnosis, medically fragile, day habilitation, therapeutic recreation, advocacy, autism services, employment and psychological counseling. The Arc of the Ozarks is a proud member of the efactory’s corporate partner program.

CellARide Announces Collaboration with National Safety Council

June 24, 2020Featured, Members, News

CellARide Announces Collaboration with National Safety Council

The CellARide team is excited to announce a new collaboration with the National Safety Council. The former efactory tenant will integrate their award winning My Car Recall concierge platform with the National Safety Council’s Check To Protect program.

MyCarRecall logo

CellARide Integrates MyCarRecall with National Program

The National Safety Council (NSC) and CellARide, a Springfield-based automotive tech firm, have announced a collaboration for a first-of-its-kind Vehicle Recall Concierge Platform as part of the Check to Protect safety initiative. The platform simplifies the recall repair process, enabling consumers to identify and stay up-to-date on vehicle safety recalls via text message through CellARide’s proprietary platform, MyCarRecall.

Vehicle owners can use the platform by texting RECALL to 99724 to receive English-language communications or REVISA to 99724 to receive Spanish-language communications. Users will be supported through the process by a concierge who can use a photo of the driver’s license plate to verify their recall status, find the closest dealership, and explain how to get their vehicle repaired.

“This technology will make it easier for vehicle owners to check their recall status and takes just a few moments to use,” said Kelly Nantel, vice president of communications and advocacy at National Safety Council. “Please check your vehicle in order to protect the loved ones who ride with you – and if you do have an open recall, make sure to schedule a free repair.”

Check to Protect

Check To Protect, a National Safety Council program, is a national campaign started in 2017 which encourages drivers to check the recall status of their vehicle and have open safety recalls fixed immediately. Fiat Chrysler Automobiles, Ford Motor Company, General Motors, Nissan North America and Volvo Car USA are key program partners supporting this effort to increase consumer awareness of recall repairs.

“Vehicle safety recalls have sadly become par for the course these days,” said Josh Holstein, Founder/CEO of CellARide. “The issue is not only notifying the affected owners, but also providing support to help owners understand the process and complete the repair. That’s why we are proud to partner with the National Safety Council and the Check To Protect coalition to help solve this issue.”

About the National Safety Council

The National Safety Council is a nonprofit organization whose mission is to eliminate preventable deaths at work, in homes and communities, and on the road through leadership, research, education and advocacy.

Founded in 1913 and chartered by Congress, NSC advances this mission by partnering with businesses, government agencies, elected officials and the public in areas where we can make the most impact. 

About CellARide

CellARide has been a pioneer in the automotive marketing tech space for almost a decade. Located in Springfield, Missouri, CellARide focuses on being the expert in automotive marketing technology, while partnering with local, regional and national agencies and manufacturers to help enhance vehicle sales and increase recall completion rates through mobile messaging.

CellARide was one of the first incubator clients at the efactory when our doors opened in 2013 and graduated into their own office space in 2018. The company has received strategic investments from the Missouri Technology Corporation and has also participated in St. Louis-based Capital Innovators accelerator program.

Local Entrepreneurs Create MyKee Key Finder

June 10, 2020Featured, Members, News

Local Entrepreneurs Create MyKee Key Finder

We really mean it when we say the efactory is a special place. It’s a place where dreamers, doers and innovators come every day to build their big ideas. And with so many smart, creative people in one building there’s bound to be exciting collaborations and partnerships.

Meet MyKee

The latest efam collaboration is MyKee, a GPS-based Bluetooth locator for anything you may frequently misplace. The locator can easily be attached to keys, luggage and other items.

After you’ve paired the MyKee with your phone the attached item’s location will automatically save if and when the MyKee token disconnects from your phone. That means the next time you’re unsure of an item’s whereabouts you’ll be able to pinpoint exactly where it was when it was last connected to your phone.

You may have seen other Bluetooth trackers before, but it’s important to know they aren’t all created equal. The MyKee Bluetooth tracker has been put to the test against the best GPS systems on the market and has emerged as one of the most accurate key finders you can buy.

The awesome tracking isn’t the only differentiator.

Other finders ring once and stop. MyKee rings until you stop it.

Other finders ring at a lower volume. MyKee’s ringer is louder than most other finders.

Other finders only use audio to help you find your item. MyKee glows with a blue light to provide a visual aid rather than audio alone.

Bringing Entrepreneurs Together

Seth Kitchen
Marquett Burton
Scott Harned

MyKee was developed by Seth Kitchen and Marquett Burton, who met during Cohort 4 of the efactory accelerator program in the summer of 2019.

Kitchen is the founder of Collaboator, a platform designed to bring musicians together for virtual collaboration. Burton is the founder of Fletch, an ed-tech company that streamlines attendance tracking. Both Collaboarator and Fletch are efactory portfolio companies.

MyKee is live and available for purchase on as well as Amazon. When it came to getting the product added to and successfully launched on Amazon, MyKee worked with another another efactory member, Amazon expert Scott Harned with Buffalo Brands.

JVIC & CoxHealth Collaborate to Create Critical Supplies

March 20, 2020Featured, Members, News

JVIC & CoxHealth Collaborate to Create Critical Supplies

The global COVID-19 pandemic has hospitals around the world looking for new ways to keep patients and healthcare professionals safe.

While supplies of personal protective equipment (PPE) run short around the world, Missouri State University’s Jordan Valley Innovation Center (JVIC) has opened its doors to help. The innovation center has been working closely with CoxHealth to create PPE for healthcare workers using 3D-printing and laser-cutting technology.

From Prototype to Production

With the COVID-19 situation changing rapidly, it was important that the concept could be executed quickly. This impressive collaboration saw concepts move from initial idea to production in less than two days.

Scott Rogers, system director of Performance Integration and Innovation at CoxHealth wears a PPE prototype inside JVIC on March 18, 2020

“Challenges like COVID-19 cause organizations to look outside the box to find solutions, which is what we’re doing to help provide PPE for our local healthcare workers,” says Scott Rogers, system director of Performance Integration and Innovation at CoxHealth. “This is an exciting development that we hope will make a real difference for our staff and other health systems across the country and around the world.”

View the full video from CoxHealth on YouTube.

Prototyping Personal Protective Equipment

Using examples of existing PPE, JVIC Research Technician Jon Keeth identified a way to cut and provide the plastic face shields. CoxHealth leadership worked alongside Keeth to develop a design that would use existing and readily available PPE parts. After designing and printing nose pieces on 3D printers and laser cutting the plastic face shields, the pieces were assembled with the existing PPE parts for a finished and reusable face shield.

Each component of the shield can be taken apart and replaced separately, making them both efficient and easy to supply. In addition, each component can be cleaned thoroughly according the hospital’s stringent guidelines and used again.

“We are pleased to be able to answer the call and assist CoxHealth solve an immediate problem related to COVID-19,” said Allen Kunkel, Associate Vice President for Economic Development and Director of the Jordan Valley Innovation Center at Missouri State University. “I am proud that we were able to step up so quickly to design a solution with the CoxHealth team that will meet their needs, and can also be shared with other healthcare systems across the nation.”

Photos of the Jordan Valley Innovation Center and Research Technician Jon Keeth. Photos courtesy of Starboard & Port.

A Commitment to Innovation

Laying the groundwork for innovation and continuous improvement is no easy task. It’s one thing to be nimble and pivot quickly if you’re a startup. It’s another thing entirely if you’re an organization made up of more than 12,000 people in one of the most heavily regulated industries in the country.

The challenge doesn’t dissuade CoxHealth. Their leadership remains committed – in terms of time, money, and energy – to continuous improvement and rapid innovation. We witness it firsthand through our ongoing partnership on corporate innovation events and the Springfield Entrepreneurial & Innovation Network.

“We have been purposeful about innovation at CoxHealth. It’s very fulfilling that, thanks to this groundwork, we are at a place to help keep our employees – and many other healthcare professionals – safe,” says Rogers.

While it feels like a lifetime ago now, it was only a few months ago when they blew us away at the fifth annual CoxHealth Innovation Accelerator.

Improving Access for All

The foundation of the shields was created using supplies most hospitals already have on hand. Other pieces required partnering with the innovation center for materials, which was supported by JVIC affiliate Brewer Science.

While this work has been done right here in Springfield, Missouri, CoxHealth intends to share the designs with interested health systems around the world.

In times like these, it’s comforting to know you have a worldwide leader in healthcare in your backyard.

Missouri-Made Product on the Front Line in the Fight Against Coronavirus

March 16, 2020Featured, Members, News

Missouri-Made Product on the Front Line in the Fight Against Coronavirus

As global Coronavirus cases surge, nations lockdown, and travel decreases, StepNpull global sales explode.


Springfield-Based StepNpull Leads the Fight Against Coronavirus

A Springfield-based company that aims to reduce the spread of germs and increase accessibly has seen interest and sales surge exponentially in the wake of the global coronavirus pandemic.

StepNpull, a foot-operated door opener that mounts to the bottom of bathroom and interior doors, has seen steady growth since it was invented by founders Mike Sewell, Ron Ely, and Kelly Coddington in 2007.

We’re proud to call the StepNpull team members of the efactory family. The team moved into an office here in the building shortly after we first opened our doors. Since growing up and out into the community we’ve been cheering them on with both hands in the air, since their genius product leaves both hands free.

Responding to COVID-19

However, nothing could have prepared them for the spike in demand as the COVID-19 virus has traveled beyond Wuhan, China to the rest of Asia, Europe, Africa, The Americas, Eastern Mediterranean, and Western Pacific nations.

Before the global pandemic, the product had already made it into offices of big names like Boeing, Coca-Cola, Ford, Facebook, Google, Walmart, St. Jude Research Hospital, NASA, and six branches of the U.S. Military.

In response to the COVID-19 outbreak, government agencies, healthcare facilities, tech giants, and universities have scrambled to create more sanitary facilities. Organizations that have flocked to the StepNpull innovation include The University of Iowa, Central Florida, California Santa Barbara, Syracuse, and Clemson University. Major companies include The Spaceship Company, Bayer, Nissan, Wawa, and Walgreens.

StepNpull door openers have also recently been installed in the Missouri Capitol building in Jefferson City, Missouri

Meeting Increased Demand with a Missouri-Made Product

“We have been hit with an overwhelming amount of demand for the product. It’s everything you dream of as a small business owner, but we need to make sure we are responding accordingly. We have looked at every part of our supply chain and we’re ramping up manufacturing to thousands of units a day in coordination with Missouri-based manufacturer.” says co-owner Mike Sewell.

The Missouri and American-made product is viewed as a cost-effective and simple solution that can be quickly implemented to prevent the spread of germs and increase accessibility in public facilities.

StepNpull is made from 70% recycled aluminum and can be installed onto any commercial door in five minutes.

“The social media response to our product has been the most interesting. People are tweeting to companies, to Piers Morgan, and even to the President, demanding the installation of StepNpull in all public facilities. Someone even started a petition to install our product in every McDonald’s location.” says Digital Marketing Manager Nick Simmonds.

Luckily for StepNpull, the team was thinking ahead. Before the outbreak, owners had established relationships with distribution partners in The United Kingdom, Slovenia, Australia, Hong Kong, and South Africa.

All distributors are also seeing increased interest and sales due to the global implications of the COVID-19 virus.

Contact StepNpull

If you’re still opening your doors with your hands, place an order for a StepNpull today.

For more information visit or For interviews, call Digital Marketing Manager Nick Simmonds at (618) 719-4472. Find products videos and more on YouTube.