Why Skipping Market Research Could Cost You Big Time
Market research is critical for your business’ success. Amy Jackson dives into the importance of understanding your business, your competition and how your business can stay on top.
Turning AI hesitation into growth opportunities
Lance Coffman discusses how users can slowly integrate AI into their business processes. Learn how you can safely automate your daily tasks and efficiently grow your business.
Words that sell: Crafting your winning marketing message
Tailoring your marketing message Everyone has their own unique passions and preferences. While some consumers prioritize emotional connections and brand experiences when making purchases, others focus on practical factors like price, quality and utility. Lance Coffman, business consultant, reminds clients to keep their target audience in mind when forming a marketing message. What interests them? What […]
Consultant Corner: De-mystifying the financials
Starting or scaling a business? Get top tips for understanding your financials statements.
Why everyone should be building their social network
Consultant Amy Jackson speaks on the importance of social networking.
Bringing your idea to life
One consultant shares about common speed bumps in commercializing technology.
But…what next? Business owners seek answers to a big question.
Lance Coffman provides guidance to tough questions in the Missouri SBDC at MSU.
Designing the road map for your business
Article originally published in UniteNews.